In many of the popular webmaster related forums you can usually find a section on link sales. Yes, backlinks are the holy grail of SEO these days, but did you know that many of these paid links are absolutely worthless? Let me explain in more detail…

Let’s face it, Google is a master at analyzing data. From Google analytics to their own algorithm, Google does a pretty darn good job at crunching the number and detailing data. And part of their technology is devoted to identifying paid links. How does Google do it? Of course that is open to debate, but let me share some of my opinions and you make your own call.