Archive for November, 2009

Blog Comment Spam Warning

Friday, November 27th, 2009

It was only a matter of time before Google went public with its plan to swing a heavy axe through the blog comment spam jungle. It seems comment spammers are now going to have to watch their backs when it comes to link dropping all over the place.

Such news is also putting the fear of God in some legitimate commenters as well. Determining what is spam and what is not is a purely subjective opinion best left to blog owners and not an algorithm or a Google Webspam employee that may not like your comment.

Relevant Adsense Ads

Wednesday, November 18th, 2009

I think we’ve all had the problem before as webmasters. You know, you add a new page or create a new website and the Google Adsense ads are completely off topic and irrelevant. And we’ve heard the standard solutions to fix the problem, and in many cases they work as intended. The problem is this: What if highly relevant ads are not generating the profit, the CTR, and the interest of your visitors?

This is a current problem I am struggling with. The site in question is what many would consider an authority. It gets good traffic, has plenty of natural backlinks, great organic search positions, and of course a significant amount of traffic. The problem is that the people visiting the page are not interested in the ads that Google believes should be displayed. The ads I think should be displayed pay ten times as much and receive twice the CTR when they are displayed. The problem is displaying them permanently.