As any successful website owner will tell you, if you are not getting traffic from Google you are nothing. Sadly, this is true in many cases. And Google’s latest algorithm update, which are dubbed Farmer and Panda, there were obviously some winners and some losers. What has come to light is that many of the losers were mainly small mom and pop publishers which lack SEO skills and the budget to hire SEO professionals. You know the mom and pop type sites - the ones that typically have a limited amount of niche traffic but are heavily dependent on traffic to maintain their businesses. And there are some reports that already some smaller sites have closed their doors.