Aaron Wall broke the news on his site about Google’s new algorithm update.  Supposedly, this update places heavy emphasis on a site’s “brand.”  You can read more about Aaron’s take on this issue here.

There are a good number of people complaining about this algorithm update.  Apparently some sites have lost their ranks to more noteworthy brands.  This certainly could be the reason why so many webmasters think big name companies are getting preference in the serps over their more relevant websites.

To put some water on this fire, Matt Cutts has publicly acknowledged that a change was recently made to Google’s algorithm.  According to Matt, this is not a major update but one of the 300-400 minor updates they make yearly.  Matt also noted that the change would probably not even be noticed by the majority of webmasters.

First, I would like to thank you for stopping by.  As you can tell by the name of this site, my focus is on Search Engine Optimization.  But I will cover additional areas regarding Internet Marketing and revenue generating opportunities.

My primary focus will be link building since it is such a large part of SEO these days.  I will cover what works for me and what does not.  Feel free to comment with your opinions and/or personal experiences.

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