There are a good number of people that submit to web directories and have no idea which directories are actually worth paying for an express submission review.  So today I am going to briefly cover this topic.

First, let’s be blunt.  Most people that spend money to be listed in a web directory are doing so because their link will appear on a page with pagerank.  This is evident by the number of people that complained after their $200+ link on Alive Directory was no longer on a page with pagerank.  The Alive Directory had been penalized, and some of the people with links in that directory claimed they got nothing for spending over $200.  But yet their sites were still listed.  The bottom line is this.  Paid directories charge a fee for a listing review, and not for pagerank.  Pagerank does fluctuate, and can be taken away at any time by unethical link building practices.  So let’s look at how you can visually identify the better directories and get a better return on your submission expenses.