Posts Tagged ‘irrelevant adsense ads’

Relevant Adsense Ads

Wednesday, November 18th, 2009

I think we’ve all had the problem before as webmasters. You know, you add a new page or create a new website and the Google Adsense ads are completely off topic and irrelevant. And we’ve heard the standard solutions to fix the problem, and in many cases they work as intended. The problem is this: What if highly relevant ads are not generating the profit, the CTR, and the interest of your visitors?

This is a current problem I am struggling with. The site in question is what many would consider an authority. It gets good traffic, has plenty of natural backlinks, great organic search positions, and of course a significant amount of traffic. The problem is that the people visiting the page are not interested in the ads that Google believes should be displayed. The ads I think should be displayed pay ten times as much and receive twice the CTR when they are displayed. The problem is displaying them permanently.